storelocal Overview

Storelocal is a cooperative of self storage owners and operators coming together to increase their competitive advantage in the marketplace. Our members leverage new and existing resources to lower their operational costs and increase their profit.


The Concept

We provide access to best in class products and services through in house development and vendor partnerships. The knowledge and efficiencies we bring our members bridges the gap between the acquisition costs and occupancies of the top national operators and reservation systems. The co-op’s real estate value today is over 3.5 billion dollars. At co-op maturity the real estate value will top 30 billion.
A cooperative is equitable to all participants, has enough flexibility to accommodate members of all sizes, and fosters loyalty through ownership.

Market Opportunity

Today’s customers choose companies whose technology makes it easy for them to transact. Our customer acquisition tools and enhanced services will meet and surpass their expectations. In turn occupancy rates will rise and customer acquisition costs will stabalize. Just a 2% rise in occupancy will increase the valuation of the collective stores by more than a billion dollars. We are ideally positioned to become the largest force in the storage industry, worldwide.

Our Solution

We provide a scalable platform of products and services aligned to the needs of our owners. Member stores are listed in a sophisticated online reservation system. The reservation system is complemented with an integrated rental engine, affiliate relationships and referrals system, and a suite of mobile applications and websites, including those of our members. The customer experience across the spectrum will result is significantly higher retention rates. Our customers will have access to online products that meet and exceed expectations.


Founders & Executive Teams

Storelocal is the creation of several operators concerned about market consolidation and intrusion from other industries. The team is led by Lance Watkins a successful entrepreneur who has founded and executed several innovative enterprises in the self-storage industry. Watkins pioneered containerized storage facilities on power line right-of-ways, developed the lead storage auction website StorageTreasures.com and founded Charity Storage, the industry’s first nationwide charity, which raises money through storage auctions.

KRE Consulting has assisted Watkins in forming the storelocal cooperative. KRE Consulting is a group of professionals who have a proven track record of strategic planning and management, change management and architecting technology solutions.

Many of the brightest mind in the industry have joined storelocal as co-op Founders. Collectively they represent the fourth largest storage group in the United States and possess more than 400 years of storage experience. This dynamic group of leaders will bring innovation to the industry.

The Technology Gap

The solutions that bridge the gap will reduce our profit


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